Evaluating success: How do you know if your campaign is working?

[dummy type]Imagine that your issue is the focus of a national social marketing campaign by a government or nonprofit agency. Rather than being handed prerecorded PSAs, pdf files and the like, instead you are given access to the content itself with the freedom to customize it as you like, combine it with your own content, and distribute it in ways that fit the openings of your local priority audiences. [dummy type]