Propose your own question to discuss

Got an issue or dilemma that's been nagging you? Perhaps you're trying to figure out how to sell your public marketing idea to management; maybe you'd like some advice on how to measure the success of your campaign on the cheap. Whatever it is, post it here, and we'll do our best to get you connected to your peers in government who are facing the same challenges you are.

Who are your natural partners to help you get your message out?

Imagine the ability to create your own multi-media campaigns from professionally developed source materials that you then customize to your local situation, weather conditions and even the live action on a television show before the commercial break. This evolution to virtual advertising and marketing, think enabling user-generated productions by campaign and program managers, is now going prime time.

Evaluating success: How do you know if your campaign is working?

[dummy type]Imagine that your issue is the focus of a national social marketing campaign by a government or nonprofit agency. Rather than being handed prerecorded PSAs, pdf files and the like, instead you are given access to the content itself with the freedom to customize it as you like, combine it with your own content, and distribute it in ways that fit the openings of your local priority audiences. [dummy type]

How can marketing myopia smother a good campaign?

Social marketing is the application of commercial marketing techniques to address social problems and influence the public's behavior. Today, government agencies ask how they can be more effective in motivating behavior change towards improving the public good. How do I target my market? What is the best way to reach them? What behavior change can I expect? How do I measure success?